real beauty

You’re More than Photoshop.

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The main promotional image used for Victoria Secret’s 2010 “I Love My Body” campaign

Victoria’s Secret is one of the biggest sellers of “sexy” in the America. They know this; America knows this. Therefore, what Victoria’s Secret sells as sexy, America literally and subconsciously “buys” as sexy. The women in this photo are extraordinarily thin and tall. I’ve never seen a woman look like these women. They have perfect skin, breasts, legs, hair, and stomachs. They don’t even have pores. In the real world, these women do not even exist. They are created. They are created using photo editing techniques (commonly referred to as Photoshop) to shrink their already tiny waists, erase any moles or lines, and airbrush a smooth look over their entire bodies. Why does this photo manipulation work? It’s because it is just real enough. It teeters on the edge of imitation and genuine. Women want to think that they could look like these models even though it is an unreasonable, even unattainable standard of beauty. 

This week in class I was given the privilege of playing with Photoshop, so I took it upon myself to see if I could manipulate an image of myself and my family from my wedding over the summer. As a Photoshop noob, I figured the realm of cinching waists and airbrushing skin was beyond my abilities. I was wrong. Within 20 minutes I had smoothed my grandmothers’ wrinkles – taking off an easy 25 years from their appearance. I had also managed to shrink my waist, slightly accentuate my breasts and hips, smooth my complexion,and overall give me a celebrity worthy experience. 

But here’s the problem. 

It wasn’t me. 

It wasn’t my grandmothers. 

They were creations. Representations of who I made them. 

They weren’t real. 

My grandmothers’ wrinkles are signs of their wisdom and years of experience. They give them character. They make them unique. And Beautiful. 

According to the Center for Disease Control (CDC) the average American woman is 5’4″ tall, weighs 166 pounds, and has a waist circumference of 37.5″. Alessandra Ambrosio (one of the women in the above photo) is 5’10”, 112 pounds, and has 24″ waist! How is it acceptable for the largest seller of lingerie in America to perpetuate this ridiculous fantasy? In September 2013, one VS model even exclaimed to Telegraph UK: “I don’t look like that picture.” 

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Love My Body vs. Real Beauty Campaigns

Women in America are suffering from “Photoshop Syndrome.” We are seduced by images of impossibly beautiful women with impossibly perfect features but that’s just it. They are impossible. Real women don’t look like that.

Some are slender, some are curvy, some lie in between…but all of them are beautiful.

And while Dove’s Real Beauty Campaign has met with some criticism, its overarching claim is that real women are beautiful and should always remember it. We should stop focusing on our “flaws” and focusing on the beautiful fact that , as Stella Boonshoft puts it, “Our bodies are all beautiful because they are vessels for our souls. They allow us to feel, express, hurt, love, laugh, cry, and most importantly create change in the world.”

So go out – women of America!

Go out and love your body. 

Go walk your dog, dance in your underwear, sing in the car, workout, binge on ice cream!

Do what makes you happy. 

Do what makes you feel beautiful. 

Be kind to your body. 

Love your body. 

It is the only one you get.

You’re beautiful. 

You’re more than Photoshop.

You’re you. 

Unique. Exclusive. Alluring. Dazzling. 

Beautiful.

You.

Stay smiling! Happy looks great on you